SEO Agency In UK

Top 10 SEO Strategies for Plumbing Companies in 2025

The plumbing industry is competitive. To stand out in 2025, plumbing companies need effective SEO strategies. Here are the top 10 strategies to help you rank higher, attract customers, and grow your business.

Increase Your Plumbing Leads Now!

1. Optimise for Local Search

Local SEO is essential for plumbers. Start by claiming your Google Business Profile. Ensure your name, address, and phone number (NAP) are consistent across all platforms. 

Use location-specific keywords like “emergency plumber in London” to appear in local searches.

Steps to Implement Local SEO

  • Claim and optimise your Google Business Profile.
  • Add accurate business information.
  • Include your city or region in meta titles, descriptions, and headings.
  • Build citations on local directories like Yelp and Angie’s List.

Pro tip: Encourage customers to leave reviews. Positive reviews boost rankings and build trust.

Related: 11 Proven Strategies to Rank Your Plumbing Business on Google Maps

2. Create Service-Specific Pages

Dedicated pages for each service improve your site’s SEO. For example, have a page for “Drain Cleaning Services” and another for “Toilet Installation.” Use clear, keyword-rich headings to target search queries.

Key Benefits

  • It helps you rank for specific keywords.
  • Improves user experience.
  • Increases conversion rates.

Pro tip: Use bullet points to list benefits and FAQs to engage readers.

You may also like to read: What Is Plumbing SEO?

3. Use Long-Tail Keywords

Long-tail keywords attract highly specific search queries, often with higher conversion potential. They are also less competitive and easier to rank for. Instead of targeting “plumber,” use “affordable 24/7 plumber in Manchester.” These phrases match user intent and attract high-quality leads.

Examples of Long-Tail Keywords

  • “Best plumber for burst pipes in Birmingham.”
  • “Gas boiler repair near me.”
  • “bathroom pipe repair cost.”
  • “emergency plumber near me”

Pro tip: Use tools like AnswerThePublic or Ubersuggest to uncover popular questions.

Related: Top Keywords For Plumbers

4. Invest in Mobile Optimisation

Most customers search for plumbers on their phones. A mobile-friendly website improves user experience and boosts rankings. Use responsive design to ensure your site looks great on any device.

Checklist for Mobile Optimisation

  • Optimise images for mobile.
  • Make buttons easy to click.
  • Use a responsive website design.
  • Ensure fast page load times.

Pro tip: Test your website’s mobile performance using Google’s Mobile-Friendly Test tool.

You may also like to read: Why is local SEO important for plumbers?

5. Leverage Content Marketing

Blogging and informative content establish you as an expert. Write blogs answering common questions like “How to fix a leaking tap?” or “Signs you need drain cleaning.” Share these blogs on social media.

Content Ideas

  • Plumbing maintenance tips.
  • How to fix a leaking kitchen tap?
  • How to stop a dripping mixer tap?
  • How to fix a dripping bathroom tap?
  • Seasonal plumbing advice.

Related: Plumbing SEO Tips to Improve Your Online Presence

6. Build High-Quality Backlinks

Backlinks from trusted websites improve your authority. To earn links, partner with complementary businesses like HVAC companies for mutual linking. Reach out to local blogs or industry websites for guest posting opportunities. Avoid spammy link-building tactics.

Easy Ways to Get Backlinks

  • Collaborate with local blogs.
  • Submit your site to local directories.
  • Share press releases.
  • Submit your site to industry-specific directories.

Pro tip: Focus on earning links from websites with high domain authority.

You may also like to read: Local SEO for Plumbers | Expert Tips 

7. Focus on On-Page SEO

Optimising every page on your plumbing website with proper On-Page SEO techniques can increase leads and help you rank higher on search engines. 

Start by using descriptive titles, meta descriptions, and target keywords. Add alt tags to your images and compress them to below 100 KB. Use your primary keyword, like “Emergency Plumber,” in the URL, title, H1, and within the first 150 words.

On-Page SEO Tips

  • Compress images to under 100 KB and add alt text with keywords.
  • Use target keywords in the URL, title, H1, and the first 150 words.
  • Link to relevant internal pages to improve site navigation.
  • Add your service location in the content and meta descriptions.
  • Use headings (H2, H3) to organise your content effectively.
  • Ensure the website is mobile-friendly and loads in under 3 seconds.

You may also like to read: How to Optimise Technical SEO for Plumbing Websites

8. Leverage Schema Markup

Schema markup is important for plumbing websites. It helps search engines understand and display your content effectively in search results. Using schema, you can make your site more visible and attract local customers.

Here are the types of schema markup you should include:

  1. Local Business Schema: Add your business name, address, phone number, operating hours, and service area to help customers find you.
  2. Reviews Schema: Highlight customer reviews and ratings to build trust and credibility.
  3. Service Schema: This section showcases your plumbing services, such as toilet repair, drain cleaning, and pipe installation.
  4. FAQ Schema: Include common customer questions about plumbing services and their answers to appear in rich snippets.

Pro Tip: Use Google’s Structured Data Testing Tool to check and validate your schema markup for accuracy. This will ensure your plumbing site ranks better and attracts the right audience.

Related: Latest SEO Guide For Plumbers

9. Improve Website Speed

Slow websites frustrate users and impact your plumbing business. They also harm your search engine rankings. To fix this, improve your website speed. Here’s how:

  1. Compress Images: Large images slow your site. Use tools like TinyPNG or Imagify to reduce image size without losing quality.
  2. Use a CDN: A content delivery network (CDN) like Cloudflare or Amazon CloudFront stores your content on multiple servers worldwide, delivering it faster to users.
  3. Minimise Code: Remove unnecessary spaces, comments, and unused code. Tools like MinifyCSS or UglifyJS can help streamline your code.
  4. Enable Caching: Browser caching stores parts of your site, like images, so users don’t download everything again. Plugins like W3 Total Cache make this easy.
  5. Optimise Hosting: Choose a reliable hosting provider with fast servers. Shared hosting may not be enough; consider upgrading to VPS or dedicated hosting.
  6. Reduce HTTP Requests: Combine CSS and JavaScript files to reduce the number of requests to the server.
  7. Fix Broken Links: Broken links increase load time. Regularly check and fix them using tools like Screaming Frog or Ahrefs.

You may also like to read: Tips to Generate High-Quality Boiler Installation

Use tools to measure your website speed and track improvements:

  • Google PageSpeed Insights
  • GTmetrix
  • Pingdom Tools
  • WebPageTest

Make these changes, and your plumbing website will load faster, providing a better user experience and improving rankings.

10. Track Your SEO Performance

Monitor your progress using tools like Google Analytics and Google Search Console. Then, adjust your strategies based on what works best.

Metrics to Track

  • Organic traffic.
  • Keyword rankings.
  • Conversion rates.

You may also like to read: AI-driven SEO for Plumbing Businesses

11. Partner with an SEO Expert

Managing SEO can be time-consuming. An experienced SEO consultant can create a tailored strategy to grow your plumbing business.

Benefits of Hiring an SEO Expert

  • Saves time and effort.
  • Provides measurable results.
  • Keeps you updated with SEO trends.

You may also like to read: Why is SEO the Best Strategy for Plumbers?

Is Paying Your Agency To Do My Plumbing SEO Worth It?

100%. Why we are worth every penny:

With over 4 years of experience increasing website traffic through SEO, we specialise in On-page, Off-page, Local, and Technical SEO. Our team also controls ORM, PPC, and organic social media marketing. We have a successful track record of managing multiple sites of different niches. 

Some of our case studies are mentioned below: 

  1. Venice Cosmetic Clinic: Achieved first-page rankings for 1000+ national and local keywords within 10 months, resulting in a 5000% increase in organic traffic.
  2. FMK Law Group: Enhanced SEO strategy, leading to a 2000% boost in organic traffic and a 20% increase in conversions over three months.
  3. MSH Eng: Improved search engine visibility for key service pages, achieving top 50+ rankings for targeted keywords.

So, what do you think? If you want to scale your plumbing business in London, Derby, Manchester, or Birmingham and achieve exceptional growth, contact our SEO experts today at [email protected] or call 0745 033 1511. Let’s make your business the hero of the plumbing industry!

Start Growing Your Plumbing Business Today!

Conclusion

Effective SEO can make or break your plumbing business in 2025. Use these 10 strategies to stay ahead of your competitors. 

Start today and see the difference! If you’re ready to take your plumbing SEO to the next level, consider partnering with an expert to maximise your success.

Menu