Local SEO is particularly valuable for service-based businesses like plumbing or other industries, as it targets potential customers within specific geographic areas. When someone searches for a plumber, Google prioritises nearby options to provide the most relevant results.
For instance, a homeowner with a leaky pipe will likely hire a nearby plumber rather than someone miles away. Local SEO ensures your business is visible in “near me” and location-based searches, helping you attract clients in your service area. Google’s search algorithm heavily relies on location, so optimising for local SEO is key to staying competitive.
By improving your visibility in local search results, you can connect with clients actively seeking your services, leading to higher conversion rates and increased business growth.
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You may also like to read: 5 Tips to Generate High-Quality Boiler Installation Leads
How to Improve Local SEO
Improving your local SEO can connect your plumbing business with nearby customers and increase visibility in search results.
Here are some actionable tips to get started:
Create and Optimize Your Google Business (GMB) Profile
Start by creating a Google Business Profile. According to Bright Local, businesses with optimised GBP and images see a 1,065% increase in clicks compared to those without. The profile is free to create but must be optimised to rank in local searches.
Here’s how:
- Provide Accurate Information: Ensure your hours, location, and contact details are consistent across your website, social media, and other platforms.
- Add Business Hours: Clearly state when customers can reach you and when your services are available.
- Include Location Details: List all locations if you have multiple, and add them to Google Maps to help customers find you easily.
Gather and Manage Customer Reviews
Reviews play a critical role in local SEO. Customers often compare businesses based on reviews before making a decision. Positive feedback builds trust and encourages new clients to reach out.
- Ask for Reviews: After completing a job, request feedback from satisfied clients.
- Respond to Reviews: Engage with customers by replying to positive or negative reviews. It shows you care and adds credibility to your business.
- Leverage Review Platforms: Encourage reviews on Google, Yelp, and other platforms to boost your reputation.
You may also like to read: How to Optimise Technical SEO for Plumbing Websites
Add High-Quality Photos
Photos add authenticity and make your business more relatable. Include images of your team, completed projects, and service areas to connect with potential customers.
- Optimise Photos: Use alt text with local keywords to help Google understand the image content.
- Boost SEO: Images can appear in Google’s image search, offering another way for clients to find your business.
Use Structured Data Markup
Structured data, or schema markup, provides search engines with detailed information about your business. It can include your address, phone number, operating hours, and reviews.
Using schema markup helps your business stand out in search results by increasing the chances of appearing in rich snippets or featured panels. Tools like Google’s Structured Data Markup Helper make adding schema to your website simple.
Related: Why is SEO the Best Strategy for Plumbers?
Build Location-Specific Pages to Boost Local SEO
Creating location-specific pages is one of the most effective ways to enhance your plumbing local SEO. These pages allow your plumbing business to target customers in specific areas, making it easier for search engines and potential clients to find you.
For example, you can create pages like “Plumbing Services in London” or “Emergency Plumber in Manchester.”
Location pages help you rank higher in local searches and drive targeted traffic.
Related: Latest SEO Guide For Plumbers
Is Paying Your Agency To Do My Plumbing SEO Worth It?
100%. Why we are worth every penny:
With over 4 years of experience increasing website traffic through SEO, we specialise in On-page, Off-page, Local, and Technical SEO. Our team also controls ORM, PPC, and organic social media marketing. We have a successful track record of managing multiple sites of different niches. Some of our case studies are mentioned below:
- Venice Cosmetic Clinic: Achieved first-page rankings for 1000+ national and local keywords within 10 months, resulting in a 5000% increase in organic traffic.
- FMK Law Group: Enhanced SEO strategy, leading to a 2000% boost in organic traffic and a 20% increase in conversions over three months.
- MSH Eng: Improved search engine visibility for key service pages, achieving top 50+ rankings for targeted keywords.
So what you think? If you want us to scale your plumbing business from 0 to hero, then contact us at [email protected] or drop us a message on your WhatsApp number.
