International SEO Services

International SEO involves optimising a website to reach and engage audiences in specific countries and regions effectively. By implementing international SEO strategies, search engines can more accurately identify the geographic areas you aim to target, helping to connect you with the right audience in those regions.

Google is one of many search engines to focus on for international SEO. While it dominates the search market in regions like the UK and USA, other countries have different leading search engines. For example, Baidu is prevalent in China, Yandex is popular in Russia, and Naver is widely used in Korea. It’s important to account for these differences when planning your international SEO efforts.

You should consider international SEO services if your website sees significant traffic from international visitors or if you’re planning to expand your reach to global markets. This service is particularly important when you want to target users who speak different languages and are located in other countries.

For multilingual SEO, you have several options:

• Unique domains or country-specific top-level domains (ccTLDs): For instance, yourdomain.au, yourdomain.fr, yourdomain.es, etc.
• Subdomains for targeting specific regions: Such as au.yourdomain.com, fr.yourdomain.com, ch.yourdomain.com, etc.
• Subdirectories for country and language targeting: For example, domain.com/au, domain.com/fr, domain.com/ch, etc.

Additionally, using hreflang attributes helps with precise geo-targeting and ensures that your multilingual SEO is effective.

The hreflang attribute is crucial for international SEO as it tells search engines which language and regional version of a page should be shown to users. By implementing hreflang tags correctly, you can prevent duplicate content issues and ensure that users are directed to the version of your site that is most relevant to them based on their language and location.

While translation services focus on converting your content into different languages, they do not necessarily enhance your website’s SEO for international markets. International SEO involves optimising your website so that it ranks well in search engines across different countries and regions, taking into account local search behaviours and preferences.

Competing against local businesses in international markets requires different strategies than local SEO. Instead of relying on geo-location signals like a physical address, international SEO focuses on:

• Language selection
• Hreflang tags
• Domain geo-targeting through ccTLDs, subdomains, or subdirectories
• Localised link building
• Creating geo-specific content
• Using relevant, transcreated keywords
• Social media targeting
• Optimising URL structures
• Localising prices and currencies

Yes, you can optimise your website for multiple languages within the same country. This is particularly useful in countries with significant populations that speak different languages. For example, in Canada, it’s common to have both English and French versions of content. Similarly, US websites might benefit from including Spanish content.

An international SEO expert can help tailor each language version with the appropriate keywords, hreflang tags, and user options to ensure the content meets the needs of diverse audiences.

When creating content for international SEO, it’s important to do more than just translate text. You should also:

• Localise the content
• Transcreate keywords
• Consider regional legal requirements
• Adjust content length and format

To measure the success of your international SEO strategy, monitor key performance indicators (KPIs) such as:

• Search engine rankings in targeted countries
• Organic traffic from different regions
• Conversion rates from international visitors
• Bounce rates for different language versions
• Backlink profiles for each localised version of your site

Regularly analysing these metrics will help you fine-tune your approach and improve your global reach.